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Friday with Firdosh | August 2026

Friday with Firdosh | August 2026

Dear Friends and Colleagues, My working day rarely ends without a double shot of a good single malt whisky in hand while catching up on the day’s global sporting action and scrolling through LinkedIn, Facebook, and Instagram. What began as a quick unwind has...
Friday with Firdosh | March 2026

Friday with Firdosh | March 2026

Dear Friends and Colleagues, Once again, we are managing the fallout from renewed instability in the Middle East. The current Iran–Israel–US conflict brings back vivid memories of my own time in the region — and perhaps this is an appropriate moment to share that...
Friday with Firdosh | December 2025

Friday with Firdosh | December 2025

Dear Friends and Colleagues, 2025 is fast becoming a year for the history books, marked by both challenges and successes. The early months from January to May saw a business slowdown, prompting strategic adjustments amid economic uncertainty. But the tide turned...
Friday with Firdosh | August 2025

Friday with Firdosh | August 2025

Dear Friends and Colleagues, Recently a huge uproar was brewing over social media about the questionable behavior of the tourists and that of the stakeholders who handle these tourists during game viewing activities in East Africa. It mainly pertained to the great...
Friday with Firdosh | June 2025

Friday with Firdosh | June 2025

Dear Friends and Colleagues, Back in 2018 when our industry was riding high and airline profits were rolling in, I had briefly written about the invention of ‘standing berths’ on airplanes which would create an estimated 20% additional capacity on flights....